Content Design Fundamentals For Bloggers

In this online course you will learn about blog design and how to make blog posts findable, scannable, readable, actionable, and shareable so they convert better.

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This course is for:

  • Bloggers
  • Content Creators
  • Content Marketers
  • Digital Marketers


When you finish this course you will be able to:

  • Create content for easy scanning.
  • Write blog posts with high emotional impact.
  • Use styling techniques effectively.
  • Use visuals that are appropriate for your content.
  • Master social aspects of blogs.
  • Choose the right typefaces for your blogs.
  • Use Storytelling techniques effectively.
  • Write blog posts that readers will share more.


This course includes:

  • 6 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion


Watch the Introduction Lecture


Trust experience!

Your instructor for this course has an engineering degree from the Swiss Institute of Technology, 32 years of international experience in design, working for some of the most prestigious corporations in the world, has designed over 80 professional level websites since 2000, and has received diverse levels of certification in psychology, neuroscience, artificial intelligence, robotics and a number of programming and scripting languages including HTML, CSS, PHP, MySQL, JavaScript, Java, Python, C, C++. In his private life, he is a keen student of mindfulness meditation, symbolism and esotericism.

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This course is for you!

There are more than 600 million blogs on the web today. The number of bloggers in the United States alone by now exceeds 30 million. And there is a blog about every conceivable topic out there.

This isn’t to say that you shouldn’t run a blog. On the contrary, the popularity of blogging is growing with each passing day. But the question is no longer about creating a blog. It’s rather about getting others to find and read what you’ve written. To be able to make the best use of the 30 seconds you might get from a visitor is the most important skill that you must possess today as a blogger.

You might think that content is king, and that a blog has to be judged by the material it contains. But no matter how talented you are as a literary writer, how visually appealing the template is that you are using, and how useful the information conveyed in your content is, your blog is valuable only to the extent that others can easily consume that content. Teaching you how to design your blog posts so they can, is exactly what this course is about.

The medium we call the world wide web has its own set of rules and peculiarities, when compared with more traditional content carriers. The information content of a blog might make it useful, but it is the content design that makes it valuable. When you finish this course, your blog posts will be findable, scannable, readable, actionable, and shareable.

In this course, you will learn about scanning patterns and to design for easy scanning, faster reading, and easy comprehension; you will learn to write accurately, using stories, for deep reading, and for easy recall; to use proper highlighting, impactful styles, effective typography, and appropriate visuals; and to master creating social content, content curation, content sharing, and content marketing.

After a general introduction into blogging, we will talk about the cognitive basics for creating textual content. We will then delve deeper into creating content for scanning, creating content for deep reading, and creating social content. These chapters will then be followed by a study of the basics for enhancing content and then typography basics.

This course is beneficial for all bloggers. The curriculum does not contain matters where understanding code, programming, or even visual design would be required. This is a beginner to intermediate level course for bloggers.


Some of the topics covered include:

  • Blogging basics
  • How to create a valuable blog
  • Distinctive design
  • Differences between reading and scanning
  • Content guidelines for easy reading
  • Scanning patterns
  • Guidelines for making text scannable
  • Progressive disclosure
  • Scannability versus discoverability
  • Basics of content writing
  • Alignment as a tool
  • The importance of highlighting
  • The negative aging effect
  • The inverted pyramid style of writing
  • Guidelines for concise writing
  • Consistency of style
  • Legibility and comprehension
  • Readability of blogs
  • Tone of voice
  • The Rosetta Stone technique
  • Mental models and cognitive dissonance
  • The cliffhanger and Zeigarnik effects
  • Framing
  • Behavioral conditioning
  • Homophone priming
  • Storytelling as a writing style
  • The dramatic arc
  • The hero’s story
  • Transportation in web writing
  • Basics of content creation
  • Social content
  • Content co-creation
  • Content curation
  • Making content findable and shareable
  • Content sharing behavior
  • Why people share
  • How to get shared more
  • Viral marketing
  • Content marketing
  • Whitespace as a design element
  • The use of images
  • Call to action
  • Typographic anatomy
  • Styles of typefaces
  • The psychological impact of typefaces
  • Choosing the right typeface

You will receive a valuable certificate in “Content Design Fundamentals For Bloggers” that you can add to your CV when you finish this course.


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