E-Commerce Psychology

In this course you'll learn to increase your e-commerce revenue by creating online stores that appeal simultaneously to the intellect, emotions as well as unconscious desires of your customers.

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This course is for:

  • E-Commerce merchants
  • E-Commerce website creators
  • Online shop owners
  • Web designers at all levels
  • Anyone who sells products or services on the internet


When you finish this course you will be able to:

  • Use marketing and sales tactics more effectively by understanding the underlying psychology.
  • Influence your customers' price-quality perception to your advantage.
  • Exploit your customers' self-stories and biases to increase sales and make them come back.
  • Use priming and other behavioral conditioning techniques efficiently.


This course includes:

  • 6.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion


Watch the Introduction Lecture


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Trust experience!

Your instructor for this course has an engineering degree from the Swiss Institute of Technology, 32 years of international experience in design, working for some of the most prestigious corporations in the world, has designed over 80 professional level websites since 2000, and has received diverse levels of certification in psychology, neuroscience, artificial intelligence, robotics and a number of programming and scripting languages including HTML, CSS, PHP, MySQL, JavaScript, Java, Python, C, C++. In his private life, he is a keen student of mindfulness meditation, symbolism and esotericism.

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This course is for you!

While it is relatively easy today, thanks to Shopify, BigCommerce, 3DCart, WooCommerce, and other alternatives, to create an e-commerce store, operating a successful one is far from trivial, because you have to be able to predict, how the products you present in your shop will appeal to your online customers. There is no standard procedure you can follow and, therefore, factoring in idiosyncrasies of human psychology in each case is the only sure way to thrive in this field. Indeed, for any product or service you want to sell online, you must not only decide about price, options, and presentation but also be able to combine affective descriptions, salient images and multimedia to produce the kind of impact that interactions in real life can. Psychology is certainly the tool you must use to sell.

But of course, this doesn’t mean you need a degree in psychology to create an e-commerce website that converts. Most concepts in psychology are simple enough so that they can be used without having to study the intricacies of the theories behind them.

Right after you start this course, you’ll find out why human beings are irrational, forgetful, and biased, why their decisions are error-prone, instinctive, and unconsciously conditioned, and why they react to situations emotionally, intuitively and subjectively. This will then inspire you to learn to take perceptual biases of your customers, their motivations, emotional states, and unconscious desires into consideration when creating your e-commerce websites.

In this course, we will look at the conjunction of design, marketing, and psychology for creating effective e-commerce websites.

We will discuss, among many other things ...

There are no prerequisites for this course. If you have ever shopped online, you can follow all the lectures. No literacy in psychology is required as all necessary knowledge will be conveyed in laymen’s terms.

This course is for those who are at a beginner to intermediate level as e-commerce psychology is concerned. You will receive a valuable certificate in “E-Commerce Psychology” that you can add to your CV when you finish this course.


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