Gestalt Theory for Web/UX/UI/App Designers

In this online course you will learn to create websites that account for cognitive biases of your visitors and that appeal to their subconscious minds by catering to how the human perceptual system works.

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This course is for:

  • Web designers
  • App designers
  • User experience designers
  • User interface designers
  • Icon designers
  • Logo designers


When you finish this course you will be able to:

  • Design websites that account for perceptual biases of your visitors.
  • Design websites and apps that are concise.
  • Design websites that appeal to the subconscious mind of your users.
  • Design websites that are highly consistent.


This course includes:

  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion


Watch the Introduction Lecture


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Trust experience!

Your instructor for this course has an engineering degree from the Swiss Institute of Technology, 32 years of international experience in design, working for some of the most prestigious corporations in the world, has designed over 80 professional level websites since 2000, and has received diverse levels of certification in psychology, neuroscience, artificial intelligence, robotics and a number of programming and scripting languages including HTML, CSS, PHP, MySQL, JavaScript, Java, Python, C, C++. In his private life, he is a keen student of mindfulness meditation, symbolism and esotericism.

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This course is for you!

Our brains use complex neurological mechanisms to interpret the constant stream of visual information entering our eyes, thereby turning our experiences into cohesive, meaningful, and usable representations of the world.

Gestalt theory attempts to simplify and explain visual perception by giving us clues as to how these cognitive processes are organized in the mind. It is built upon the premise that the whole is different than the sum of its parts and assumes that we perceive whole objects before their constituents, and that it is perceptual organization that underlies human perception.

Gestalt theory can help user experience, user interface, web, and app designers use the biases and quirks that characterize human visual processing, in order to achieve superior designs, by structuring visual information in a manner that will make it easy for users to pursue their goals, while also having a good user experience.

After you finish this course, you will be able to design websites that account for perceptual biases of visitors, because you will become conscious of how the human mind decodes a scene by scanning it, how it simplifies it by grouping items in it, and how it supplements missing information to make sense of it. By catering to your users’ perceptual biases, you will be able to structure your content based on the natural way they interpret visuals. Imposing a proper structure on your website will in turn help you to frame information, so they can find what they are looking for faster, it will help to highlight and prioritize information, so they can be redirected as desired, and it will help to chunk and order information, so the display can be simplified, making it visually more appealing.

This course is beneficial for all user experience, user interface, web, and app designers. The curriculum does not contain matters where understanding code, programming or even visual design would be required. The topics covered include:

  • Emergence
  • Invariance
  • Multistability
  • Reification
  • Meaningfulness
  • Conciseness
  • Symmetry
  • Figure / Ground Distinction
  • Closure
  • Good Continuation
  • Proximity
  • Similarity
  • Uniform Connectedness
  • Common Region
  • Common Fate
  • Synchrony

You will receive a valuable certificate in “Gestalt Theory for Web Designers” that you can add to your CV when you finish this course.


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